London calling would shine an ethical light on Shein
Activists could disrupt the fast fashion brand’s growth as awareness of unsustainable practices grow
Shein
Ultra-fast fashion highlights a throwaway culture
Shein’s highly successful business model has been branded as ‘environmentally and socially destructive’
Chinese companies try to fool consumers in the West
Changing a firm’s name, moving headquarters and buying global brand names are just part of the strategy