Section
Soft Power
2 stories
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State of play and the rise of ‘Cool China’ brands
Labubu craze has spearheaded ‘cultural exports’ and fueled a surge in the country’s ‘soft power’ push
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Guanyu Zhou can put China in the fast lane
He will boost the country’s soft power when he moves up to Formula 1 and takes on the big beasts of auto racing
